Alternatively, you could put a priority on some hot leads, focusing on deals that are the closest to the finish line. Push to close what’s nearly done, and you’ll often find that you increase sales hugely. You may also want to think about freeing up some space by dropping any leads that are simply not working at all.
Sharpen Your Pitch
It is always worth taking a fresh look at your pitch, because this is where most of the customers are gained and lost, depending on how you approach it. It’s important that you forget about the one-size-fits-all approach, as that doesn’t really work in the end. Instead, customize your approach based on the prospect’s industry, pain points and goals, and then make sure that you are putting that into place as well as you can.
This requires research and the ability to show that you’ve done your homework – one of the main things that will help you to really make a difference to your pitch. You should also make sure you are leading with value, showing what they’re losing by not moving forward. That generally motivates sales a lot more effectively than simply talking about product features. And remember the all-powerful method of social proof, whereby you use case studies, testimonials and metrics to make your pitch stick.
Use AI To Harness Data
The more information you have, the better you are able to pitch. And one of the very best ways to get the data you need these days is of course to make use of AI. With the use of the right AI tools by your side, you should be able to harness data that is radically going to help you to close more deals and increase your sales considerably. You might find yourself using ZoomInfo Copilot to reveal recent buying signals that will help you to gain an understanding of the marketplace, for instance – that is the kind of thing that can really give you a powerful advantage.
However you use it, there is no doubt that AI is one of the best tools out there for sales, so it’s worth making use of in some way or another.
Tighten The Follow-Up
You’ll also want to think about how you can improve your follow-up game, which is always going to be one of the most important aspects to sales as well. As long as you are following up on your calls and chats, you’re going to find that you are keeping in people’s minds, and that is what really matters above all. That will mean more sales in no time.
