25 January 2023
Ice Miller LLP
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Throughout life, we all have foundational experiences that shape
who we are. Sometimes, those experiences can even change our career
trajectories or instill a deeper sense of purpose within us.
For Brian Floriani, the death of his father was such an
experience. It was not only an emotional turning point, but it also
gave him the inspiration and courage to change careers. As a
result, Brian founded Bernie’s Book Bank, a nonprofit that
sources, processes and distributes free children’s books to
under-resourced children. Originally having served the greater
Chicago area, but now going beyond.
In this episode of The Chief’s Table, Kim and Brian discuss
how grief can be manifested in positive ways, as well as the
importance of increasing book ownership and literacy in
America.
They also discuss Brian’s new venture to support literacy,
Freadom Promotions, a for profit company which dedicates 100% of
it’s profits back to bold literacy initiatives throughout
America, Bernie’s Book Bank included. Freadom Promotions takes
its cues from the “consumerism as activism” trend made
popular by brands such as TOMS, Bombas, Newman’s Own Dressing
and others.
While factors such as the rise of corporate social
responsibility will likely continue to play a vital role in the
future of Bernie’s Book Bank and Freadom Promotions, Brian also
highlights the importance of living a purpose-driven life. Through
his work, Brian says he hopes to help others find their purpose as
well.
About Brian Floriani
Prior to founding Bernie’s Book Bank, Brian was a lead
instructor for Golf Digest Schools in Lake Tahoe and West Palm
Beach. After leaving his job in the golf industry, Brian began
working with struggling readers. He then started to envision a
business that would distribute children’s books to under-served
families. He first collected children’s books in his garage and
distributed them in age-appropriate bags to local children.
Since then, Bernie’s Book Bank has distributed over 23
million books to children and families in Chicago. The nonprofit
aims to increase book ownership and improve literacy among those it
serves.
Brian served as executive director of Bernie’s Book Bank
until 2018 when he transitioned into the role of chief advancement
officer. In his current role he supports Bernie’s Book Bank by
cultivating strategic relationships with partners across various
industries.
Listen to the last episode.
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