After being battered by a pandemic, 2022 has hit shoppers with new challenges, most notably skyrocketing food prices and travel costs, as well as interest rate increases affecting debt repayments. This means that even when it comes to groceries, shoppers are having to think twice, dig deep and choose carefully before committing their declining disposable income to a retailer and brand.
FMCG Shopper Marketing Report – 2022 edition
Did you know that value is the most important shopper need across South Africa, and it becomes more important as you move up the income brackets?
Learn more about this and other key insights in Ti’s latest report, designed to equip you with tools to effectively attract the ever-demanding and increasingly cash-strapped shopper. The report will unveil how to maximise your advertising spend with retailers, by understanding what shoppers really want and need.
Click here for more information.
FMCG Shopper Marketing Briefing
Hear from experts in shopper and neuromarketing
27 October 2022
8.30-11am
Via Zoom
Join Ti and expert guests for an informative briefing that will provide insights to help you optimise your shopper marketing strategies.
Agenda
- Highlights from Ti’s FMCG Shopper Marketing Report<!>
Nicola Allen, Senior Analyst at Trade Intelligence - Neuromarketing: Latest insights and principles from in-store eye-tracking studies to optimise in-store shopper journeys<!>
Mark Drummond, Co-Founder of NeuralSense Neuromarketing - Don’t waste your budget on shoppers: How to avoid the pitfalls of shopper messaging<!>
Pierre le Grange, Managing Director at Angle Orange
Price: R3,650 pp (ex. VAT)
Seats are limited! Contact Shelley van Heerden to book your spot.
Telephone number: +27 [0] 31 303 2803.
Email address: az.oc.ecnegilletniedart@ofni
CLICK HERE FOR MORE INFORMATION
About Trade Intelligence
Trade Intelligence is South Africa’s leading source of consumer goods retail research, insights and training solutions, focusing on the industry’s corporate and independent retailers and wholesalers. We are the trusted voice of the sectors in which we operate, aggregating information to amplify knowledge, grow capability, and enable collaboration that drives profitable trading relationships and sustainable sector growth.
